Orangina and dance go back a long way. Orangina’s close link to dance is symbolized by the unique shaking gesture of the iconic bulby: when shaking an Orangina gently, the fruit juices mix and the pulp releases which gives an Orangina its characteristic taste.

Dance as Shake Metaphor
To get this key message across Orangina has used dance as a metaphor numerous times. The very first Orangina TV commercial in 1972 starred a dancing waiter. In the late eighties, Orangina introduced Europe to the Lambada. So the Shake That Orangina international online dance competition fits the brand very well. 

Orangina’s Dance Activities
Orangina's international campaign is centralized around dance, the language we all speak, and will be activating this theme through a wide variety of activities, events and a brand partnership with Dance4Life throughout 2010. 

Learn more about Orangina and contact us on our Brand Website